Market Routine Email — Design Review

Two new design directions approved on the 5/19 call. Review both options below and leave comments. Margaret has final approval before we build in Iterable.

Blast: #1 Market Routine
Segment: Regular:Engaged
Send: Thu 5/22 12pm
Review by: Wed 5/21 12pm
Option 1 Website Style
Option 2 Terminal / Cyberpunk

Option 1 Notes — Website Style

  • White background — clean, matches stocks.news website. Dark hero + dark bottom CTA for contrast.
  • Logo bar with icon + wordmark at top
  • Hero CTA above the fold (approved 5/13 call)
  • Feature cards: light gray background with icon + description + screenshot placeholder
  • Screenshots from Figma: Scanner tab, Alert setup bell icon, Watchlist — Drew has access
  • Handlebars: {{user.firstName}} with "there" fallback

Comments — Option 1 (Website Style)

Option 2 Notes — Terminal / Cyberpunk

  • Terminal window chrome (red/yellow/green dots) at top
  • Logo inside terminal with green $ icon
  • Monospace font (Courier New — email-safe) for terminal elements
  • Green prompts, amber warnings, red NOT_CONFIGURED status
  • Status block shows scanner/alerts/watchlist as "INCOMPLETE" — creates urgency
  • Step commands with left-colored borders (blue/amber/green)
  • CTA styled as terminal command: ./setup --routine
  • Irreverent output block ("CNBC subscriptions needed: also 0")
  • Margaret said "I love it" about this direction on the 5/19 call

Comments — Option 2 (Terminal / Cyberpunk)